Marketing Communications notes

Description

Great for exam and weekly blogs Helps for major group assignment Covers all exam topics TOPICS: -Marketing communication tools -Integrated marketing communications -Making brand level communications decisions -Customer-Based Equity Framework -Elements of communication process -CPM & HEM CONTINUM -Consumer processing model -Core IMC concepts & Tri-component model of attitude -Integrated model of persuasion -Process of Segmenting customers -Brand Positioning & Framework -Advertising functions -Hierarchy of effects -Advertising agencies -Styles of creative advertising -Advertising implementation -TEARS model -Means end chaining + laddering -Corporate image & issue advertising