WSU

Semester 1, 2017


Marketing Communications notes

21 pages

7,371 words

$49.00

4

Description

Great for exam and weekly blogs
Helps for major group assignment
Covers all exam topics
TOPICS:
-Marketing communication tools
-Integrated marketing communications
-Making brand level communications decisions
-Customer-Based Equity Framework
-Elements of communication process
-CPM & HEM CONTINUM
-Consumer processing model
-Core IMC concepts & Tri-component model of attitude
-Integrated model of persuasion
-Process of Segmenting customers
-Brand Positioning & Framework
-Advertising functions
-Hierarchy of effects
-Advertising agencies
-Styles of creative advertising
-Advertising implementation
-TEARS model
-Means end chaining + laddering
-Corporate image & issue advertising

Author

Chelsea

Campus

WSU, Parramatta

Member since

March 2018