Marketing Planning and Strategy
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Graham J. Hooley, Nigel Piercy, Brigitte Nicoulaud
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NotesView all 24415 notes
Written by Tim
Extensive Marketing Planning and Strategy notes compiled from both the textbook and lecture slides t...
48 pages, 9284 words
Written by Lauren
Well-condensed notes including information on each topic to help you with study and preparation for...
13 pages, 4202 words
Written by Samantha
– Over 40 case studies discussed throughout the MPS lectures with links to their relevance to the co...
16 pages, 5637 words
Written by Angelina
Topics include - marketing planning - environmental analysis - segmentation and customers - b...
19 pages, 3437 words
Written by Simran
These are well-condensed but detailed notes on each topic to help prepare for final exams and comple...
46 pages, 11527 words
Written by Tom
These Scaffold Notes cover the substantive course material from MPS. These topics include: - What i...
32 pages, 4904 words
Written by Helen
These revision notes cover all lectures under this subject. The notes include thorough sample case s...
13 pages, 4237 words
Written by Monica
My notes summarise the lecture notes and prescribed readings. They are perfect for the mid sem/final...
18 pages, 5630 words
Written by Ivye
-Today's Challenges to Marketers -Strategic Marketing Planning -External & Internal Environmental...
19 pages, 3974 words
Written by Helen
Succinct notes covering chapter 1 to 5, and 7. All of the lecture content is condensed in preparatio...
28 pages, 4187 words
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