Marketing Strategy and Competitive Positioning

Graham J. Hooley, Nigel Piercy, Brigitte Nicoulaud

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Concise HD Marketing Planning and Strategy Notes

Written by Tim

Extensive Marketing Planning and Strategy notes compiled from both the textbook and lecture slides t...

48 pages, 9284 words

24415 MARKETING PLANNING & STRATEGY SUMMARISED FINAL NOTES!!!

Written by Lauren

Well-condensed notes including information on each topic to help you with study and preparation for...

13 pages, 4202 words

Marketing Planning and Strategy Case Study Summaries - HIGH DISTINCTION LEVEL

Written by Samantha

– Over 40 case studies discussed throughout the MPS lectures with links to their relevance to the co...

16 pages, 5637 words

Marketing Planning and Strategy Full Succinct Notes

Written by Angelina

Topics include - marketing planning - environmental analysis - segmentation and customers - b...

19 pages, 3437 words

HD Marketing Planning and Strategy - 24415 with BONUS TEXTBOOK NOTES

Written by Simran

These are well-condensed but detailed notes on each topic to help prepare for final exams and comple...

46 pages, 11527 words

Exam Scaffold Notes for MPS

Written by Tom

These Scaffold Notes cover the substantive course material from MPS. These topics include: - What i...

32 pages, 4904 words

HD Marketing Planning & Strategy revision notes

Written by Helen

These revision notes cover all lectures under this subject. The notes include thorough sample case s...

13 pages, 4237 words

HD - Marketing Planning and Strategy Notes

Written by Monica

My notes summarise the lecture notes and prescribed readings. They are perfect for the mid sem/final...

18 pages, 5630 words

ALL TOPICS SUMMARY (Used in open-book exam)

Written by Ivye

-Today's Challenges to Marketers -Strategic Marketing Planning -External & Internal Environmental...

19 pages, 3974 words

HD Marketing Planning & Strategy notes

Written by Helen

Succinct notes covering chapter 1 to 5, and 7. All of the lecture content is condensed in preparatio...

28 pages, 4187 words

Jessie

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Reviews

We had Jan as our lecturer! Best lecturer ever! He explained content really well and in an interesting manner. A really good subject with real-life applicable theories and matrices.

Anonymous, Semester 2, 2015