UTS

Spring session, 2018


HD Marketing Planning & Strategy revision notes

13 pages

4,237 words

$44.00

8

Description

These revision notes cover all lectures under this subject. The notes include thorough sample case studies to support the theoretical aspect of this subject (vital in the final exam!). These lecture notes cover:

1. Marketing Planning
2. External environmental analysis
3. SWOT and Competitive Advantage
4. Segmentation & Targeting
5. Branding
6. Customer Relationship Management
7. Supplier Relationship
8. Employees & Culture

Author

Helen

Campus

UTS, Broadway & Markets

Member since

May 2014