HD Marketing Planning & Strategy notes
Subject notes for UTS 24415
Description
Succinct notes covering chapter 1 to 5, and 7. All of the lecture content is condensed in preparation for the mid-session quiz. The notes cover the following lectures: Ch 1. Today's Challenges to Marketers Ch 2. Strategic Marketing Planning Ch 3 & 4. External and Internal Environmental Analysis Ch 5. Customers, Segmentation and Targeting Ch 7. Branding and Positioning
UTS
Spring session, 2018
28 pages
4,187 words
$29.00
1
Campus
UTS, Broadway & Markets
Member since
May 2014
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