UTS

Spring session, 2018


HD Marketing Planning & Strategy notes

28 pages

4,187 words

$29.00

1

Description

Succinct notes covering chapter 1 to 5, and 7. All of the lecture content is condensed in preparation for the mid-session quiz. The notes cover the following lectures:

Ch 1. Today's Challenges to Marketers
Ch 2. Strategic Marketing Planning
Ch 3 & 4. External and Internal Environmental Analysis
Ch 5. Customers, Segmentation and Targeting
Ch 7. Branding and Positioning

Author

Helen

Campus

UTS, Broadway & Markets

Member since

May 2014