Description

-Today's Challenges to Marketers -Strategic Marketing Planning -External & Internal Environmental Analysis -SWOT & Competitive Advantage -Customers, Segmentation and Targeting -Marketing Programs and Branding -Customer Relationship Management -Supply Chain Partnership -Culture and Employees -Guest Lecture CASE STUDIES SUMMARY: TJ MAXX, Dollar Shave Club, Warby Parker, Tiffany & Co, Apple & Foxconn, Amazon


UTS

Semester 2, 2018


19 pages

3,974 words

$39.00

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Campus

UTS, Broadway & Markets

Member since

February 2016