24415 MARKETING PLANNING & STRATEGY SUMMARISED FINAL NOTES!!!

Description

Well-condensed notes including information on each topic to help you with study and preparation for your final exams! Perfect for taking into the final exam!! Includes information to help you clearly understand the subject, and includes notes from all lectures, specifically topics: - Strategic Marketing Planning - External and Internal Environmental Analysis - Customer & Segmentation - Branding and Positioning - Customer Relationship - Supplier Chain Relationship - Culture & Employees Good luck!