UTS

Semester 1, 2018


Excellent Marketing Planning and Strategy Exam Notes

49 pages

7,523 words

$29.00

10

Description

All lecture topics covered, with inclusions from textbook.
Topics Include:
- Marketing in Today’s Economy
- Strategic Marketing Planning
- External and Internal Analysis
- Customers, Segmentation and Targeting
- Marketing Programs and Branding
- Customer Relationship Management
- Supply Chain Partnership
- Culture and Employees

Author

Marissa

Campus

UTS, Broadway & Markets

Member since

March 2016