Description

All lecture topics covered, with inclusions from textbook. Topics Include: - Marketing in Today’s Economy - Strategic Marketing Planning - External and Internal Analysis - Customers, Segmentation and Targeting - Marketing Programs and Branding - Customer Relationship Management - Supply Chain Partnership - Culture and Employees


UTS

Semester 1, 2018


49 pages

7,523 words

$29.00

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UTS, Broadway & Markets

Member since

March 2016