Excellent Marketing Planning and Strategy Exam Notes
Subject notes for UTS 24415
Description
All lecture topics covered, with inclusions from textbook. Topics Include: - Marketing in Today’s Economy - Strategic Marketing Planning - External and Internal Analysis - Customers, Segmentation and Targeting - Marketing Programs and Branding - Customer Relationship Management - Supply Chain Partnership - Culture and Employees
UTS
Semester 1, 2018
49 pages
7,523 words
$29.00
11
Campus
UTS, Broadway & Markets
Member since
March 2016