HD Services Marketing Notes
Subject notes for UTS 24306
Description
All lecture content and examinable material including: - Introduction to Services - Customer Decision Making Processes and Employees - Managing the Physical Process of Blueprinting - Pricing - Customer Satisfaction, Service Quality & Service Standards - Service Failure and Recovery - Customer Loyalty and Retention - International Services Marketing - Customer Service - Integrated Marketing Communications and Digital Marketing - Service Branding (extra)
UTS
Semester 1, 2018
61 pages
8,553 words
$29.00
7
Campus
UTS, Broadway & Markets
Member since
March 2016