Description

All lecture content and examinable material including: - Introduction to Services - Customer Decision Making Processes and Employees - Managing the Physical Process of Blueprinting - Pricing - Customer Satisfaction, Service Quality & Service Standards - Service Failure and Recovery - Customer Loyalty and Retention - International Services Marketing - Customer Service - Integrated Marketing Communications and Digital Marketing - Service Branding (extra)


UTS

Semester 1, 2018


61 pages

8,553 words

$29.00

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Campus

UTS, Broadway & Markets

Member since

March 2016