UTS

Semester 1, 2018


HD Services Marketing Notes

61 pages

8,553 words

$29.00

3

Description

All lecture content and examinable material including:
- Introduction to Services
- Customer Decision Making Processes and Employees
- Managing the Physical Process of Blueprinting
- Pricing
- Customer Satisfaction, Service Quality & Service Standards
- Service Failure and Recovery
- Customer Loyalty and Retention
- International Services Marketing
- Customer Service
- Integrated Marketing Communications and Digital Marketing
- Service Branding (extra)

Author

Marissa

Campus

UTS, Broadway & Markets

Member since

March 2016