Marketing Insights MMK365 - HD Notes (85 Grade)

Description

HD Notes, recently completed in trimester 1 2020. Organised and comprehensive notes used to achieve HD grades for assignments and exam. Final grade was 85. Includes: Week 1 – Introduction to Marketing Insights Week 2 – Types of Insights and Project Overview Week 3 – External Sources and Macro Trends Week 4 – External Data: Reporting and Insights Week 5 – Channel Data and Insights Week 6 – Internal Data Sources (1) Week 7 – Internal Data Sources (2) Week 8 – Data Reporting and Insights Week 9 – From Insights to Decisions Week 10 – Privacy and Ethics