Description

85 overall grade

Thoroughly covers all topics

Topic 1 - Marketing in the Service Economy
Topic 2 - Customer behaviour, culture and service encounters
Topic 4 – Developing service products: core and supplementary service elements
Topic 4 (2) – Distributing services through physical electronic channels
Topic 5 – Understanding costs and developing pricing strategy
Topic 6 – Balancing productive capacity and demand
Topic 8 – Crafting the service environment
Topic 9 – Customer satisfaction and service quality
Topic 10 – Handling customer complaints and managing service recovery


Deakin

Semester 1, 2018


45 pages

8,852 words

$29.00

21

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