Deakin

Semester 1, 2018


Services Marketing MMK251 HD Quality Notes

45 pages

8,852 words

$29.00

19

Description

85 overall grade

Thoroughly covers all topics

Topic 1 - Marketing in the Service Economy
Topic 2 - Customer behaviour, culture and service encounters
Topic 4 – Developing service products: core and supplementary service elements
Topic 4 (2) – Distributing services through physical electronic channels
Topic 5 – Understanding costs and developing pricing strategy
Topic 6 – Balancing productive capacity and demand
Topic 8 – Crafting the service environment
Topic 9 – Customer satisfaction and service quality
Topic 10 – Handling customer complaints and managing service recovery

Author

Henry

Campus

Deakin, Melbourne Burwood

Member since

March 2018