Description

HD Notes, recently completed in trimester 3 2019. 85 overall grade.

Organised and comprehensive notes used to achieve HD grades for assignments and exam.

Includes:

Learning objectives checklist
Topic 1 – IMC and Brand Equity Enhancement
Topic 2 – Communication Process
Topic 3 – Persuasion and Message Strategies
Topic 4 – Segmenting, Targeting and Brand Positioning
Topic 5 – Objectives and Planning
Topic 6 – Advertising Media
Topic 7 – Digital Marketing I
Topic 8 – Digital Marketing II
Topic 9 – Marketing Public Relations and Sponsorship
Topic 10 – Direct Marketing, Sales, Promotion & Personal Selling
Topic 11 – Evaluating IMC


Deakin

Trimester 3, 2019


54 pages

8,192 words

$34.00

17

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