HD Marketing Planning and Strategy - 24415 with BONUS TEXTBOOK NOTES

Description

These are well-condensed but detailed notes on each topic to help prepare for final exams and complement your study for Marketing Planning and Strategy at University of Technology Sydney. The following notes contain diagrams and information to help clearly understand Marketing Planning and Strategy and includes notes from all lectures, tutorials and THE TEXTBOOK. Specifically, the following topics are covered for lectures: 1) Today's Challenges to Marketers 2) Strategic Marketing Planning 3) External and Internal Environment Analysis 4) External and Internal Environment Analysis 5) Customers, Segmentation and Targeting 6) Branding and Positioning 7) Customer Relationships 8) Supply Chain Partner Relationships 9) Cultures and Employees 10) Course Overview - NOT INCLUDED 11) No Lecture 12) No Lecture Good luck and thank you for using those notes. Note: The sample notes contain 10% of the complete notes.