HD Consumer Behaviour - 24202 with BONUS TEXTBOOK NOTES

Description

These are well-condensed but detailed notes on each topic to help prepare for mid semester quizzes and complement your study for Consumer Behaviour at University of Technology Sydney. The following notes contain diagrams and information to help clearly understand Consumer Behaviour - 24202 and includes notes from all lectures, tutorials and THE TEXTBOOK. Specifically, the following topics are covered: 1) Introduction to the Subject – NOT INCLUDED IN THE NOTES 2) Introduction to Consumer Behaviour & The Psychological Core 3) The Psychological Core II 4) The Psychological Core III 5) The Process of Making Decisions I 6) The Process of Making Decisions II 7) The Process of Making Decisions III 8) The Consumer’s Culture I 9) The Consumer’s Culture II 10) Consumer Behaviour Outcomes and Issues I 11) Consumer Behaviour Outcomes and Issues II Marketing, Ethics and Social Responsibility in Today’s Consumer Society 12) Guest Lecture - NOT INCLUDED IN THE NOTES Goodluck and thank you for using those notes. Note: The sample notes contain 10% of the complete notes.