Spring session, 2018

HD Marketing Foundations Notes - 24108 (UTS)

55 pages

20,848 words




These are well-condensed but detailed notes on each topic to help prepare for final exams and complement your study for Economics for Business at University of Technology Sydney.

The following notes contain diagrams and information to help clearly understand Marketing Foundations (24108) and includes notes from all lectures and tutorials. Specifically, the following topics are covered:

1) Introduction to Marketing; The Marketing Environment and Market Analysis
2) Market Research
3) Consumer Behaviour
4) Markets: Segmentation, Targeting and Positioning
5) Product
6) Price
7) Promotion
8) Place (Distribution)
9) Services, Social and Not-For-Profit Marketing
10) Digital and International Marketing
11) Data and Analytics
The 12th Lecture is a review lecture.

Goodluck and thank you for using those notes.

Note: The sample notes contain 10% of the complete notes.