These notes contain all of the theory you will need to know for the final exam. It does NOT include calculations or practice examples. If you would like to purchase this section of the notes - you can find them listed under Marketing Decision Analysis Final Exam Notes - Formula Sheet and Practise Examples from an HD student 90%. These notes are an excellent way to revise the theory that you WILL be tested on. You can create cue cards based on the notes for a quick, easy and effective way to memorise the content. Topics included: - NPS - Market share analysis - Attraction models - Conjoint analysis - Bass diffusion model - Promotions - Advertising metrics - Breakeven analysis - Customer profitability (CLV/PLV) - ROMI (financial analysis)


Semester 1, 2019

14 pages

7,009 words



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