Description

Topics:

- Introduction to international marketing
- Economic and financial environment and the political and legal environment
- Cultural environment
- Understanding international consumers and international marketing research
- Segmentation and positioning
- Market selection and entry strategies
- Marketing goods and services and international marketing communication
- Logistics: Sourcing and distribution and export and import management
- International pricing
- International marketing strategy
- The evolving global marketplace


LaTrobe

Semester 2, 2017


42 pages

13,005 words

$29.00

4

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Author

Georgia

Campus

LaTrobe, Melbourne (Bundoora)

Member since

August 2015