Consumer Behaviour Exam Notes
Subject notes for LaTrobe MKT2CBE
Description
Topics: - Introduction to consumer behaviour - Perception - Internal influences - Personality, lifestyles and the self-concept - Attitudes and groups - The consumer value framework - Culture influences - Consumer decision-making - Consumer behaviour evaluation - Consumption
LaTrobe
Semester 1, 2017
23 pages
10,871 words
$29.00
Campus
LaTrobe, Melbourne (Bundoora)
Member since
August 2015