Advertising and Sales Promotion Exam notes
Subject notes for LaTrobe MKT3ADV
Description
Topics include: - Integrated Marketing Communications - Brand Management - Buying Behaviours - The IMC Planning Process - Advertising Campaign Management - Digital Marketing - Alternative marketing - Sales promotions, public relations and sponsorship programs
LaTrobe
Semester 1, 2018
39 pages
11,846 words
$29.00
1
Campus
LaTrobe, Melbourne (Bundoora)
Member since
August 2015