MKT3MRE Exam Notes
Subject notes for LaTrobe MKT3MRE
Description
Topics: - Introduction to Marketing Research - The Marketing Research Industry - The Marketing Research Process - Research Design - Secondary Data and Packaged Information - Qualitative Research Techniques - Evaluating Survey Data Collection Methods - Selecting the Sample - Dealing with Fieldwork - Descriptive Analysis, Population Estimates and Testing Hypotheses
LaTrobe
Semester 1, 2018
23 pages
7,303 words
$29.00
4
Campus
LaTrobe, Melbourne (Bundoora)
Member since
August 2015