MKT3SEM Exam notes

Description

Topics: - What is social marketing - The core principles of social marketing and the intervention planning process - Upstream, policy and partnerships - Understanding the consumer: the role of theory - Conducting research in social marketing - Segmentation - Designing social marketing interventions: products, branding, channels and message framing - Creativity in social marketing and media planning - The challenge of evaluation - Understanding the poverty problem: why poverty hurts everyone - Understanding barriers, benefits and the competition for change