Digital Marketing and Social Media Reading Summaries - DISTINCTION LEVEL

Description

Summaries of the readings given to us throughout the semester for the subject – these helped me condense the information down and focus on the key takeaways of each reading and was especially helpful when studying for the final exam. READINGS • A Thematic Exploration of Digital, Social Media and Mobile Marketing: Research Evolution from 2000 to 2015 and an Agenda for Future Inquiry • Designing a Marketing Organisation for a Digital Age • Win the Attention of Your Distracted Customer • Online or In Store? Exploring the Shift in Shopping Behaviour • Digital Marketing – A Practical Approach • Does a Virtual Like Cause Actual Liking? How Following a Brand’s Facebook Updates Enhances Brand Evaluations and Purchase Intention • Content Marketing – How to Measure Effectiveness • Digital Marketing – A Framework, Review and Research Agenda • Social Buy Buttons • Effective Display Advertising – Improving Engagement with Suitable Creative Formats • Biggest Cyber Security Issues in 2018 • Marketing with Twitter – Challenges and Opportunities