Description

Detailed notes used for the final exam. Notes cover all lectures/topics and are organised under topic headings and subheadings. Includes flowcharts and diagrams. Topics covered: 1. Introduction to International Marketing 2. Cultural Environment 3. Economic Environment 4. Political Environment & Trade 5. Marketing Research 6. Product & Service Strategies 7. Market Selection & Entry 8. Global Distribution & Logistics 9. Marketing Communications & Social Networks 10. Pricing


USYD

Semester 1, 2018


30 pages

6,238 words

$29.00

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Campus

USYD, Camperdown/Darlington

Member since

February 2016