Strategic Brand Management

Kevin Lane Keller, Vanitha Swaminathan

For sale by Caitlin for $45

MKF2521 - HD (88) Brand Management Exam Notes

Including a 12-week lecture summary and few relevant journal articles used in the Sem 1, 2021 exam....

15 pages, 14557 words

MKF2521 - Brand Management Final Exam COMPLETE notes (summary of all the lectures including journal articles)

COMPLETE summary of lecture week 1-12 MKF2521, including summary of journal articles from week 1-12...

27 pages, 14273 words

BRAND MANAGEMENT SELF FORMULATED QUESTIONS FROM AN HD STUDENT - 88%

These are some fantastic self formulated questions to help you test your knowledge. They were formul...

62 pages, 1268 words

BRAND MANAGEMENT REFINED EXAM NOTES FROM AN HD STUDENT - 88%

These notes are a comprehensive, wholesome set of notes that incorporate both the online lecture con...

28 pages, 15928 words

Brand Management MKF2521 Complete Subject Notes

My notes cover all information taught and assessed in MKF2521, including information assessed in the...

55 pages, 12324 words

MKF2521 Brand Management HD Notes!

Notes from MKF2521, Semester 2 2020. HD Unit score Covers: - Customer Based Brand Equity and Br...

29 pages, 9285 words

Brand Management HD Notes

This document of summaries has been well-organised and set up in a way that is clean, appealing and...

18 pages, 2706 words

Brand Management (MKF2521) Notes

Colour-coded and detailed notes covering all 12 weeks of semester: - Introduction to Brand Managem...

26 pages, 9745 words

Distinction - MKF2521 Exam Notes

Distinction MKF2521 CURRENT Exam notes covering all materials in lectures, tutorials and readings (w...

10 pages, 1832 words

MKF2521 Exam Revision Notes

This notes was made based on the revision slides provided for preparing the exam.

28 pages, 7160 words

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Reviews

Unit content isn't too bad in general but unfortunately, lectures and tutors' response can be quite vague. The group assignment wasn't too bad since I had cooperate team members. However, I wouldn't be too keen on doing this unit again if given the opportunity

Anonymous, Semester 2, 2020

35% of group assignments, you are paired with incompetent group members who destroys your grades

Anonymous, Semester 1, 2019