MKF2521 - HD (88) Brand Management Exam Notes

Description

Including a 12-week lecture summary and few relevant journal articles used in the Sem 1, 2021 exam. Summary of the whole unit!! In preparation for the final exam and received an HD (88). You literally just need to study from here. Colour coordinated. Topics covered: - W1: Introduction to Brand Management - W2: CBBE and Brand Resonance - W3: Brand Positioning - W4: Brand Elements - W5: IMC and Leveraging Secondary Associations - W6: Measuring Brand Equity - W7: Brand Extensions and Branding New Products - W8: Brand Reinforcing, Revitalisasing, and Retiring Brands - W9: International Branding - W10: Brand Audits - W11: Branding Trends