Principles of Marketing

Gary M. Armstrong, Stewart Adam, Sara Marion Denize, Philip Kotler

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MKTG

Charles Lamb, Joe Hair, Carl McDaniel

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MKTG

Charles W. Lamb, Carl McDaniel, Joe F. Hair

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MKTG12 PRINCIPALS OF MARKETING

LAMB + HAIR + McDANIEL

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MKTG 9

Charles Lamb, Joe Hair, Carl McDaniel

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Marketing Exam Notes

Chapter 15 - Marketing Communications Chapter 16 - Advertising, Public Relations, and Sales Promo...

5 pages, 1390 words

MKTG1000 Final Exam Notes

These notes comprise the topics specified by the Unit Coordinator for the Discovering Marketing fina...

42 pages, 7684 words

MKTG1000 - Discovering Marketing [Final Exam Notes]

List of Chapters to study for the exam: [Book: MKTG10, 10th Edition, Lamb, C., Hair, J. and McDani...

19 pages, 3439 words

MKTG1000 - Discovering Marketing Exam Notes

These notes are the lecture notes for chapter 12, 15, 16 and 18, which are covered in the final exam...

37 pages, 9168 words

Discovering Marketing Exam Topic Notes

Notes on topics covered in final exam

46 pages, 5300 words

MKTG1000 Exam Notes

Exam notes used to revise for the Discovering Marketing exam in Semester 1 2017. Covers not all top...

21 pages, 4903 words

Marketing exam critical definitons

This is a list of definitions of key points in chapters 12, 16, 17, 19

4 pages, 817 words

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