Semester 1, 2017

MKTG1000 Exam Notes

21 pages

4,903 words




Exam notes used to revise for the Discovering Marketing exam in Semester 1 2017.
Covers not all topics in the unit, but the topics specified for the exam.
Information compiled from lecture notes, tutorial notes and MKTG9 textbook.
Not too detailed but not too brief either, contains all information required to do well in the exam in an easily understood way.

Topics Covered:
Services and Non-Profit Organization Marketing.
Marketing Communications.
Advertising, Public Relations and Sales Promotion.
Social Media and Marketing.