Semester 2, 2017

PUBR2002 Public Relations Foundations Semester Exam Notes

43 pages

11,627 words




PUBR2002 notes that cover both lecture and textbook content for the unit.
Unit was completed at Curtin University.
All content for the semester exam is included.
Comprehensive examples for all theories included.

Topics Covered:
1. What is PR?
2. The Evolutions of PR- Practice and Theory.
3. PR and Ethics.
4. Media Relations.
5. Social Media and PR.
6. Behavioural Change Programs.
7. PR Plans and Programs.
8. Community Relations- Sponsorships and Events.
9. Internal and Employee Communications.
10. Issues and Crisis Management.
11. The Future of PR