Curtin

Semester 2, 2017


MKTG1000 - Discovering Marketing Exam Notes

37 pages

9,168 words

$19.00

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Description

These notes are the lecture notes for chapter 12, 15, 16 and 18, which are covered in the final examination. Key definitions are bolded and acronyms/letters are used help remember key blocks of information.

Chapters covered:
Chapter 12: Services and Non-profit Organization Marketing
Chapter 15: Marketing Communications
Chapter 16: Advertising, Public Relations and Sales Promotion
Chapter 18: Social Media and Marketing

I received an overall mark of 91% for this unit.