Description

These notes are the lecture notes for chapter 12, 15, 16 and 18, which are covered in the final examination. Key definitions are bolded and acronyms/letters are used help remember key blocks of information. Chapters covered: Chapter 12: Services and Non-profit Organization Marketing Chapter 15: Marketing Communications Chapter 16: Advertising, Public Relations and Sales Promotion Chapter 18: Social Media and Marketing I received an overall mark of 91% for this unit.


Curtin

Semester 2, 2017


37 pages

9,168 words

$19.00

7

Add to cart