MKTG1000 Final Exam Notes

Description

These notes comprise the topics specified by the Unit Coordinator for the Discovering Marketing final exam. This packet is clear, straightforward, concise, in-depth and easy to understand. It includes key definitions, key concepts and company examples. This packet was complied from lectures, tutorials, readings and the MKTG11 textbook. Topics covered: Chapter 12 - Services and non-profit organisation marketing Chapter 15 - Marketing communications Chapter 16 - Advertising, public relations and sales promotion Chapter 18 - Social media and marketing I received a High Distinction (92%) for the MKTG1000 final exam.