Curtin

Semester 2, 2017


MKTG1000 Final Exam Notes

42 pages

7,684 words

$29.00

1

Description

These notes comprise the topics specified by the Unit Coordinator for the Discovering Marketing final exam. This packet is clear, straightforward, concise, in-depth and easy to understand. It includes key definitions, key concepts and company examples. This packet was complied from lectures, tutorials, readings and the MKTG11 textbook.

Topics covered:
Chapter 12 - Services and non-profit organisation marketing
Chapter 15 - Marketing communications
Chapter 16 - Advertising, public relations and sales promotion
Chapter 18 - Social media and marketing

I received a High Distinction (92%) for the MKTG1000 final exam.

Author

Ivy

Campus

Curtin, Bentley

Member since

February 2018