Curtin

Semester 1, 2017


MGMT1001 Unit Notes

28 pages

4,300 words

$29.00

4

Description

These notes comprise all examinable topics in the Communication in Business final exam. This packet is clear, concise and easy to understand. It includes key definitions, major ideas and company examples. This packet was complied from lectures, tutorials, readings and the textbook.

Topics covered:
1. The changing role of business
2. Stakeholders, special interest groups and the criticism of business
3. Corporate public policy
**Topic 4 is about referencing and plagiarism and so is not included in this packet, as this is not heavily relevant in the exam.
5. Government relationships
6. Challenges of communicating in an international business context
7. Corporate social responsibility, responsiveness and performance - Businesses communicating through actions
8. The power of social media
9. Crisis management and brand management
10. Corporate governance.