Applied Project in Marketing (Capstone)
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Waller, Michael Jay Polonsky and David S
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Very practical as you are creating a proposal and report for a real client. For this subject, you have to combine everything you have learnt in the marketing major and apply it to solve a clients' problem.
Anonymous, Spring session, 2016
The opportunity to work with a real client makes this one of the most practical subjects available.
Anonymous, Semester 1, 2011
lectures are pointless.best use that time for the assignment