Concise marketing capstone notes that will be a great resource in allowing you to achieve high marks for the group assignment, individual assignment and final reflection. Topics covered within these notes include: - Planning your Project and the Proposal - Internal Analysis and Business Model Canvas - Situational Analysis: External and Value Proposition - SWOT Analysis - Issues, Strategies and Objectives - Communications Findings and Recommendations - Applied Project


Semester 2, 2017

26 pages

4,280 words



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