Concise HD Applied Project in Marketing (Capstone) Notes

Description

Concise marketing capstone notes that will be a great resource in allowing you to achieve high marks for the group assignment, individual assignment and final reflection. Topics covered within these notes include: - Planning your Project and the Proposal - Internal Analysis and Business Model Canvas - Situational Analysis: External and Value Proposition - SWOT Analysis - Issues, Strategies and Objectives - Communications Findings and Recommendations - Applied Project