Semester 2, 2017

Concise HD Applied Project in Marketing (Capstone) Notes

26 pages

4,280 words




Concise marketing capstone notes that will be a great resource in allowing you to achieve high marks for the group assignment, individual assignment and final reflection. Topics covered within these notes include:
- Planning your Project and the Proposal
- Internal Analysis and Business Model Canvas
- Situational Analysis: External and Value Proposition
- SWOT Analysis
- Issues, Strategies and Objectives
- Communications Findings and Recommendations
- Applied Project