Marketing

Fredy-Roberto Valenzuela-Abaca

For sale by Sarah for $10

Principles of Marketing

Gary Armstrong, Stewart Adam, Sara Denize, Philip Kotler

For sale by Mel for $60

Principles of Marketing

Gary M. Armstrong, Stewart Adam, Sara Marion Denize, Philip Kotler

For sale by Anthea for $45

Principles of Marketing

Gary M. Armstrong, Stewart Adam, Sara Marion Denize, Philip Kotler

For sale by Simon for $80

Vpack: Principles of Marketing + Marketing Snapshot

Armstrong, G., Kotler, P. and Valenzuela-Abaca, F.

For sale by Jade for $130

Principles of Marketing

Gary M. Armstrong, Stewart Adam, Sara Marion Denize, Philip Kotler

For sale by Emilee for $50

Principles of Marketing

Armstrong, Gary et al

For sale by Heidi for $40

Principles of Marketing

Armstrong, Gary et al

For sale by Jess for $40

Marketing

Fredy-Roberto Valenzuela-Abaca

For sale by Simon for $10

Principles of Marketing

Gary M. Armstrong, Stewart Adam, Sara Marion Denize, Philip Kotler

For sale by Simon for $90

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Reviews

For students who are more inclined toward quantitiatve/skill-based units, this unit can be a bit of a bore. It is basically textbook readings and memorisation. Assignment questions were fair, though the exam questions were awfully niche. Lectures offered little value in addition to the textbook. Overall, an ok unit that must be completed as a core unit of your business degree.

Anonymous, Trimester 1, 2018

Off campus course is mostly textbook learning, the assignments aren't too bad and you get good guidance for their content. The lecturer was very specific about the content areas for the final exam which made targeting study areas easy.

Anonymous, Trimester 1, 2017

Found it a very basic start to marketing.

Anonymous, Trimester 1, 2013