Principles of Marketing

Armstrong, Gary et al

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Principles of Marketing

Gary M. Armstrong, Stewart Adam, Sara Marion Denize, Philip Kotler

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Principles of Marketing

Gary M. Armstrong, Stewart Adam, Sara Marion Denize, Philip Kotler

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Principles of Marketing

Gary M. Armstrong, Stewart Adam, Sara Marion Denize, Philip Kotler

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Principles of marketing 6e - Marketing A snapshot

Armstrong Adam Denize Kotler - Fredy-Roberto Valenzuela-Abaca

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Principles of Marketing

Armstrong, Gary et al

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Marketing

Fredy-Roberto Valenzuela-Abaca

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Marketing

Fredy-Roberto Valenzuela-Abaca

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Principles of Marketing

Gary M. Armstrong, Stewart Adam, Sara Marion Denize, Philip Kotler

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Principles of Marketing

Gary M. Armstrong, Stewart Adam, Sara Marion Denize, Philip Kotler

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MM110: Fundamentals of Marketing Notes

Written by Charles

These notes are a comprehensive summary of MM110 compiled from lectures, lecture notes, and textbook...

64 pages, 24593 words

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Reviews

For students who are more inclined toward quantitiatve/skill-based units, this unit can be a bit of a bore. It is basically textbook readings and memorisation. Assignment questions were fair, though the exam questions were awfully niche. Lectures offered little value in addition to the textbook. Overall, an ok unit that must be completed as a core unit of your business degree.

Anonymous, Trimester 1, 2018

Off campus course is mostly textbook learning, the assignments aren't too bad and you get good guidance for their content. The lecturer was very specific about the content areas for the final exam which made targeting study areas easy.

Anonymous, Trimester 1, 2017

Found it a very basic start to marketing.

Anonymous, Trimester 1, 2013