UNE

Trimester 1, 2018


MM110: Fundamentals of Marketing Notes

64 pages

24,593 words

$29.00

4

Description

These notes are a comprehensive summary of MM110 compiled from lectures, lecture notes, and textbook readings.

I received an HD in this unit with a mark of 89, so these are notes are very high quality. They simplify complicated ideas, while explaining them succinctly. They will be beneficial to any student undertaking this unit.

Topic list:
Topic 1 - Overview of Marketing
Topic 2 - The Marketing Environment and Market Analysis
Topic 3 - Market Research
Topic 4 - Consumer Behaviour
Topic 5 - Markets - Segmentation, Targeting & Positioning
Topic 6 - Product
Topic 7 - Price
Topic 8 - Distribution (Place)
Topic 9 - Promotion
Topic 10 - Marketing in Action & Sustainable Marketing