Description

Summary from week 1 - 12 with relevant examples Week 1: Introduction Week 2: Communications Process Week 3: Influencing Consumer Behaviour Week 4-6: IMC strategic decisions Week 7-10: IMC Disciplines & Tools Week 11: Analytics and Measurement Week 12: Exam revision


UniMelb

Semester 2, 2022


34 pages

17,124 words

$39.00

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