Consumer Behaviour Complete Notes (achieved 87)

Description

Contains content from both textbook, lecture slides and required readings Topics covered include: Week 1: Intro to consumer behaviour Week 2-3: Consumer decision making process Week 4: Culture Week 5: Reference groups and social influences Week 6: Social Class and Consumer Behaviour Week 7: Consumer personality Week 8: Consumer perception Week 9: Learning and Memory Week 10: Attitudes Week 11: Symbolic consumption