Advertising and Promotions Summary
Subject notes for UniMelb MKTG30010
Description
Summary from week 1 - 12 with relevant examples Week 1: Introduction Week 2: Communications Process Week 3: Influencing Consumer Behaviour Week 4-6: IMC strategic decisions Week 7-10: IMC Disciplines & Tools Week 11: Analytics and Measurement Week 12: Exam revision
UniMelb
Semester 2, 2022
34 pages
17,124 words
$39.00
1
Campus
UniMelb, Parkville
Member since
July 2021