MTKG2008 Notes

Description

- A detailed notes document of all the topics from Week 1 to Week 12 (No new content for Week 13). - Notes cover all content required for essay writing and weekly in-class activity. - This document summarises all the important concepts in this unit and has a few diagrams to help explain the difficult concepts. Topics Covered: - Introduction to Marketing Management: Core Concepts of Marketing - Marketing management strategies and planning - Segmentation, Targeting, Positioning (STP) - Setting Product Strategies: Product Levels and Classification - Setting Product Strategies: Branding, Packaging, Labelling - Designing and Managing IMC - Managing Mass Communication - Marketing Mix: Promotion - Marketing Mix: Place I - Marketing Mix: Place II - Marketing Mix: Price I - Marketing Mix: Price II