MKTG1003 Notes

Description

- A detailed notes document of all the topics from Week 1 to Week 12 (No new content for Week 13) - Notes cover all content required for essay writing, weekly participation and tutorial discussions Topics Covered: - Introduction to consumer behaviour - Ethics - Market segmentation: Segmenting, targeting and positioning for diverse consumer markets - Consumer needs and motivation - Personality - Perception - Digital marketing: Communication and social media - Attitudes - Social influences - Culture - Learning - Decision making