MKTG213/ MKTG2013 Notes

Description

- Difficult unit and hard to find resources. A detailed notes document of all the topics from Week 1 to Week 12 (No new content for 13) - Notes cover all content required for weekly in-class activity and assignments - Lots of formulas to help and provide guidance when working on the assignments Topics Covered: - What is marketing analytics - Market share analysis - Multinomial Logit Model (MNL) and power model - Conjoint Analysis - New product diffusion - Customer Profitability - Price Promotional Analysis - Margins and profits - Pricing Strategy - Sales Related Metrics and Analysis - Advertising media and web metrics - Marketing and finance