MKTG2002 Notess

Description

- A detailed notes document of all the topics from Week 1 to Week 12 (No new content for Week 13). - Notes cover all content required for essay writing, weekly quizzes and weekly in-class activity. - This document summarises all the important concepts in this unit and has a few diagrams to help explain the difficult concepts. Topics Covered: - Introduction to Marketing Research - Problem definition and research process - Qualitative Research I - Qualitative Research II - Constructs, measurements and scales - Questionnaire Design - Surveys, experiments and observations - Planning the sample and preparing the data - Data analysis 1 - Univariate analysis - Data analysis 2 - Test of differences - Data analysis 3 - Test of association - Multivariate Analysis and Communication of results