DISTINCTION ENTREPRENEURIAL MARKETING LECTURE NOTES

Description

Detailed Entrepreneurial Marketing Management lecture notes - cover all topics with relevant examples and breakdown details from lecture content. Lecture 1 – Marketing-Driven Entrepreneurial Strategies Lecture 3 – Generating, Screening, and Developing Ideas with Marketing Inputs Lecture 4 – Entrepreneurial Pricing Lecture 5 – Public Relations for Start-Up Ventures Lecture 6 – Promotion, Viral Marketing, and Advertising for Start-Up Ventures Lecture 7 – Distribution & Channel Decisions Lecture 8 – Sales Management Lecture 9 – Sales, Growth Hacking and Customer Acquisition Lecture 10 – Marketing for Human and Financial Resources