Marketing Management Final Exam Summary Notes
Subject notes for UTS 24734
Simplistic and precise textbook chapter notes for the final exam in the Marketing Management subject - basic and covering all topics.
Topics covered in textbook notes:
- Understanding Marketing Management (Chapter 1 & 2)
- Capturing Marketing Insights (Chapter 3 & 4)
- Connecting with Customers (Chapter 5, 6, & 7)
- Building Strong Brands (Chapter 9)
Kotler, P. & Keller, (2016). Marketing Management, 15 edn, Pearson, Edinburgh Gate.
Autumn session, 2020