Description

Simplistic and precise textbook chapter notes for Marketing Management - specific to mid semester exam content.

Topics covered in textbook notes:
- Understanding Marketing Management (Chapter 1 & 2)
- Capturing Marketing Insights (Chapter 3 & 4)
- Connecting with Customers (Chapter 5, 6, & 7)
- Building Strong Brands (Chapter 9)

Kotler, P. & Keller, (2016). Marketing Management, 15 edn, Pearson, Edinburgh Gate.


UTS

Autumn session, 2020


12 pages

3,221 words

$29.00

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UTS, Broadway & Markets

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February 2020