DISTINCTION (& PRETTY) ENTREPRENEURIAL MARKETING TEXTBOOK NOTES

Description

Aesthetic and highly detailed Entrepreneurial Marketing textbook summary notes - nice layout, easy to read, and relevant examples. Chapter 1 - Marketing-driven strategy to make extraordinary money Chapter 2 - Generating, screening, and developing ideas Chapter 3 - Entrepreneurial Pricing Chapter 4 - Leverage Public Relations for Maximum Value Chapter 5 - Promotion and Viral Marketing to Maximise Profitability Chapter 6 - Advertising to Build Awareness and Reinforce Messaging Chapter 7 - Distribution / Channel Decisions Chapter 8 - Sales Management to Add Value Chapter 9 - Marketing-Enabled Sales Chapter 10 - Create an Ecosystem to Maximise Product/Service Lifetime Profitability Chapter 11 - Entrepreneurial Marketing for Building Teams Chapter 12 - Marketing for Financing Activities Chapter 13 - Building Strong Brands and Strong Companies