MCD2050 - Marketing 1 (HD)

Description

Week 1 - Introduction Week 2 - Marketing Terminology Week 3 - The Marketing Micro & Macro Environment Week 4 - STP Week 5 - Consumer Buyer Behaviour Week 6 - Marketing Information Systems Week 7 - Product management, new product development Week 8 - Pricing Week 9 - Distribution, Logistics and Channels, Retailing & Wholesailing Week 10 - IMC (Promotions, Selling, Advertising, PR, Direct, Online Marketing) Week 11 - Strategic Marketing Planning, Responsible Marketing