MKF2401 - Marketing Issues in Packaging & Design Final Exam Notes

Description

COMPLETE notes from week 1-12 lectures (86 on final grade) Week 1 : In the beginning Week 2 : Packaging design - functions of packaging Week 3 : Packaging and positioning - the strategic role of creating the brand Week 4 : preparing for the race Week 5 : creative development Week 6 : consumer research Week 7 : packaging and the law - understanding legal issues Week 8 : technology, structure, and materials Week 9 : Guest lecture Week 10 : Green design and sustainability - packaging responsibillities Week 11 : future of packaging Week 12 : summary, conclusions, exam briefing