Marketing - Final Exam notes for all 6 topics. Organized by Learning Objective that correlate to the textbook.

The topics covered are:
- Consumer behaviour
- Products
- Segmentation, targeting and positioning
- IMC (including Public Relations)
- Price
- Services

Includes all the BSB126 textbook 'Check Yourself' question and answers, which I found really helpful for the test.

Also included my practice exam questions and answers and my exam prep check-list.

Thin Margins - Size 11 font.

I received a 99% and 7 for this subject.


Semester 1, 2015

28 pages

12,418 words



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QUT, Gardens Point

Member since

June 2015