Marketing Final Exam Study Notes
Subject notes for QUT BSB126
Marketing - Final Exam notes for all 6 topics. Organized by Learning Objective that correlate to the textbook.
The topics covered are:
- Consumer behaviour
- Segmentation, targeting and positioning
- IMC (including Public Relations)
Includes all the BSB126 textbook 'Check Yourself' question and answers, which I found really helpful for the test.
Also included my practice exam questions and answers and my exam prep check-list.
Thin Margins - Size 11 font.
I received a 99% and 7 for this subject.
Semester 1, 2015