Description

Marketing - Final Exam notes for all 6 topics. Organized by Learning Objective that correlate to the textbook. The topics covered are: - Consumer behaviour - Products - Segmentation, targeting and positioning - IMC (including Public Relations) - Price - Services Includes all the BSB126 textbook 'Check Yourself' question and answers, which I found really helpful for the test. Also included my practice exam questions and answers and my exam prep check-list. Thin Margins - Size 11 font. I received a 99% and 7 for this subject.


QUT

Semester 1, 2015


28 pages

12,418 words

$34.00

25

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Campus

QUT, Gardens Point

Member since

June 2015