This unit helps students understand the concept of Marketing Communications. This unit of study offers an introduction to an overview of current theory and practice in marketing communications. It will include aspects of advertising in the main media (television, radio, print, outdoor, cinema), sales promotion, personal selling and new media, such as the Internet. It will provide students with a sound theoretical/conceptual foundation as well as the strategic/practical perspectives of Marketing Communications planning and implementation. I performed well in this unit. There is a final exam - in which I performed very well. I received an HD with a final mark of 96. Tip: do not neglect the assignment/presentation (it is marked very harshly)


Semester 2, 2019

25 pages

8,125 words



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