Personally, I found this subject quite difficult to get my head around at first. But after developing my own notes, I became more accustomed to the theory and application to do well in this course.

The complete notes uploaded gives students a great chance to understand the content necessary not only to ace the FINAL EXAM, but especially the difficult ASSIGNMENT.

The notes give a broader application of the theory discussed in each lecture and the chance to engage in real-life marketing.

All key points are labelled in subheadings/colour coding ect to emphasise the key points discussed!

Good luck fellas!


Semester 1, 2017

39 pages

14,502 words


Add to cart